Platinum Life - Web Edition

Platinum Life is about rising from the lowly beginnings to ascend to the top of the entertainment business while becoming rich and famous along the way. The game combines the elements of the hip-hop lifestyle with RPG mechanics where players advance quests, customize their character, battle, collect objects, collect money, collaborate with friends and sign deals. They rise through the acquisition of a social network and deal with complications that arise from that network of social obligations. All of this is in pursuit of the “good life” which is a combination of material success, influence and celebrity status.

Platinum Life is closely inter-woven with the music industry. Heatwave has already signed name and likeness rights with major recording artists such as Ludacris and Omarion and DJ Irie and is in advanced negotiations with others. It has also developed strong relationships with several major recording labels to support the product.

Heatwave launched the social networking game version of the IP entitled Platinum Life: Web Edition on Facebook in March 2010 and will be launching on MySpace in June 2010. This product incorporates many of the attributes of the forthcoming MMO version, including participation by major Artists and Music labels while capitalizing on the rapidly growing social networking segment of the games business.